Placement Agencies Take Too Much
Every time an agency sends a resident, you hand over your entire first month. Do that six times and you have given away $37,500 before keeping a dollar of real profit.
$6,250 per placement × 6 beds = $37,500
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GrowRCFE is a Sacramento-based placement partner working exclusively with Residential Care Facilities for the Elderly — Board and Care homes — across the Greater Sacramento Area. Performance-based model, no upfront fees, and better payment terms than traditional agencies.
GrowRCFE was founded by a licensed RCFE Administrator with direct knowledge of the Sacramento market and the licensing process. Every family connection, placement process, and owner conversation is built around the realities of operating a care home in this region.
We are not a broad marketing agency. We do not serve restaurants, retailers, or general businesses. Every strategy and every family conversation is built specifically for the RCFE industry and the Greater Sacramento market.
Whether you are opening your first facility or looking to fill recurring vacancies, we have a program built for your exact situation.
Greater Sacramento Area and surrounding communities
If any of these sound familiar, you are not alone. These are the five most common problems we hear from RCFE facility owners across the Greater Sacramento Area.
Every time an agency sends a resident, you hand over your entire first month. Do that six times and you have given away $37,500 before keeping a dollar of real profit.
When a placement agency sends you a lead, that same family was already sent to four other facilities in your area. You are competing against nearby homes for the same resident.
Most families in Sacramento search online before they call anyone. If your facility has no website, no Google listing, and no social presence — they will never find you regardless of how good your care is.
National placement networks prioritize large facilities with 50, 100, or 200 beds. Your 6-bed home is not their priority. You get callbacks when they have no one else to call.
Every time a bed opens, you start over. No database, no backup list, no system. Total dependency on whoever happens to call that week. The cycle never ends.
Most placement agencies expect payment within the first week of move-in. As a new or growing facility, that puts immediate pressure on your cash flow before you have even settled in the new resident.
We built GrowRCFE around the specific placement problems Greater Sacramento care home owners face — not a broad national referral model, and not a one-size-fits-all agency approach. Specifically for RCFE facilities in this market.
We connect you with families across the Greater Sacramento Area who are actively searching for senior residential care. Every inquiry comes directly to you — not shared with competitors.
We help your facility show up where families are searching — Google, Facebook, Instagram, and local directories. Families in your area start finding you directly instead of calling agencies first.
Unlike placement agencies who charge within the first week, our performance model means your first payment to us is due on Day 31 — after your resident has already paid you their first month.
Whether you are a new facility building your pipeline or an established home looking to reduce agency dependency — we have a model built for your situation.
Zero upfront cost. You only pay us after a resident has moved in and settled. Our fee is structured so you are always paid before we are.
Designed for new and upcoming RCFE facilities. A dedicated team working exclusively for your home to get you fully occupied in your first three months.
See exactly how our model compares to what most Sacramento care homes are currently using.
| Metric | Traditional Agency | GrowRCFE — Pay Per Performance |
|---|---|---|
| Upfront cost | $0 — but payment due in 7 days | $0 — first payment Day 31 |
| Cost per placement | $6,250 (100% first month) | Performance fee — pay after collection |
| Fill 6 beds | $37,500 in fees | Fraction of that cost |
| Lead sharing | Sent to 4+ facilities | Exclusive to you |
| You own the leads | No — agency owns them | Yes — yours permanently |
| Works for 6-bed homes | Rarely — too small to prioritize | Built specifically for 6-bed homes |
| When you pay | Within first week of move-in | Day 31 and Day 61 after move-in |
| Local focus | National network — not local | Greater Sacramento Area focus |
We work exclusively with RCFE Board and Care facilities across the Greater Sacramento Area including Sacramento, Elk Grove, Carmichael, Fair Oaks, Citrus Heights, Folsom, Orangevale, Antelope, Rancho Cordova, North Highlands, Roseville, Rocklin, and El Dorado Hills.
Under our Pay Per Performance model, you pay nothing until a resident moves in. On Day 31 after move-in you pay 60% of our fee — by which point your resident has already paid you. The remaining 40% is due on Day 61. You are always paid before we are.
The GrowRCFE Launch Program is our dedicated package for new and upcoming RCFE facilities. We deliver 30 or more qualified leads in 90 days, assign a dedicated placement manager to your facility, and build your local digital presence — all backed by a full refund guarantee.
Traditional placement agencies charge your entire first month per resident, share your lead with 4 other facilities simultaneously, and prioritize large facilities over small 6-bed homes. GrowRCFE structures fees so you pay after your resident has paid you, and we focus exclusively on RCFE facilities across the Greater Sacramento Area.
Our first 15 founding partner facilities receive our special 60/40 payment structure — 60% due on Day 31 and 40% on Day 61 after move-in. After the 15 founding spots are filled, we move to our standard industry terms. We currently have a limited number of spots remaining.
Book a free 15-minute strategy call. We will show you exactly how many qualified families are searching in your area and which program fits your situation best.