Privacy Policy

Who We Are

GrowRCFE ("we," "us," or "our") is a digital marketing agency based in Sacramento, California, serving Residential Care Facilities for the Elderly (RCFE) throughout California. We operate the website located at www.growrcfe.com (the "Website").

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Website, submit a form, or communicate with us via SMS or phone.

Information We Collect

We collect the following categories of personal information when you interact with our Website or contact us:

We do not collect sensitive personal information such as Social Security numbers, financial account details, health records, or government-issued identification numbers.

How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your inquiry — We use your name and phone number to contact you regarding the strategy call you requested.
• To send SMS messages and make phone calls — With your explicit consent, we contact you by text message or phone to discuss our marketing services for your RCFE facility.
• To personalise our communications — We use your facility name and status to tailor our outreach to your specific situation.
• To improve our Website and services — We analyse usage data to understand how visitors use our site and improve its performance.
• To comply with legal obligations — We retain records as required by applicable California and federal law.
• To send marketing communications — Only where you have provided consent, we may send you information about our services via SMS or email. You may opt out at any time.

SMS and Telephone Communications (TCPA Compliance)

GrowRCFE contacts individuals by SMS text message and phone in accordance with the Telephone Consumer Protection Act (TCPA) and applicable California law.

Your Consent

By submitting our contact form and checking the consent checkbox, you expressly consent to receive:

• Autodialed or pre-recorded SMS text messages from GrowRCFE
• Telephone calls from GrowRCFE, including calls made using an automated telephone dialing system
• Messages sent to the mobile phone number you provided on the form

Message Frequency

Message frequency varies. You may receive up to 10 SMS messages per month as part of our standard outreach sequence. Additional messages may be sent in response to your replies.

Message and Data Rates

Standard message and data rates may apply depending on your mobile carrier and plan. GrowRCFE is not responsible for charges incurred by your mobile carrier.

How to Opt Out

You may opt out of receiving SMS messages from GrowRCFE at any time by replying STOP to any text message you receive from us. After opting out, you will receive one final confirmation message and no further messages will be sent.

To opt out of phone calls, please reply STOP to any SMS or email us at hello@growrcfe.com requesting removal from our call list.

Help

For help, reply HELP to any SMS message or contact us at hello@growrcfe.com.

Sharing Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

• Service Providers — We share data with trusted third-party tools that help us operate our business, including our CRM platform (GoHighLevel), scheduling software (Calendly), and communication platforms. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Legal Requirements — We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business Transfer — In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Website before your information is transferred.

California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know — You may request information about the categories and specific pieces of personal information we have collected about you, the purposes for which we use it, and the categories of third parties with whom we share it.
• Right to Delete — You may request that we delete personal information we have collected from you, subject to certain exceptions required by law.
• Right to Correct — You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing — We do not sell or share your personal information for cross-context behavioural advertising.
• Right to Limit Use of Sensitive Personal Information — We do not collect sensitive personal information as defined under CPRA.
• Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, please contact us at hello@growrcfe.com or by mail at the address below. We will respond to verified requests within 45 days as required by law.

Cookies and Tracking Technologies

Our Website uses the following types of cookies and tracking technologies:

• Essential Cookies — Required for the Website to function. These cannot be disabled.
• Analytics Cookies — Help us understand how visitors use our site so we can improve it. We use tools such as Google Analytics for this purpose.
• Marketing Pixels — We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising and to build advertising audiences. This pixel collects data about your visit and associates it with your Facebook profile if you are logged in.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Website. To opt out of Meta Pixel tracking, visit facebook.com/settings?tab=ads.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

• Contact form submissions and lead data — retained for up to 24 months from the date of submission
• SMS communication records — retained for up to 12 months
• Call recordings — retained for up to 6 months
• Website usage data — retained for up to 26 months

After the applicable retention period, we securely delete or anonymise your personal information.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption on all data transmitted through our Website
• Access controls limiting who within our organisation can access personal data
• Secure, password-protected systems for storing contact information
• Regular review of our data handling practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

Children's Privacy

Our Website and services are directed exclusively to business owners and operators of residential care facilities. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected personal information from a child under 18, we will promptly delete it. If you believe we may have collected information from a minor, please contact us at hello@growrcfe.com.

Third-Party Links

Our Website may contain links to third-party websites including Calendly, GoHighLevel booking pages, and social media platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party site you visit through links on our Website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our Website after any changes constitutes your acceptance of the updated policy.